Shamir invites consumers to discover “The Perfect Vision Alliance”, combining its lenses with Transitions® photochromic technology. The “Love It or Swap It” campaign is also making a return and, until the end of the year, allows customers to purchase Shamir Transitions® lenses with the option to exchange them if the adaptation does not meet their expectations.
“The Perfect Vision Alliance” highlights the complementarity between Shamir’s expertise in the development of advanced lenses and treatments and Transitions® technology. The result is an approach that combines high optical quality, intelligent adaptation to changing light conditions, continuous protection and a range of customisation options, meeting the demands of vision without compromising personal style.
To enable more consumers to discover the benefits of this combination with complete confidence, Shamir is once again promoting the “Love It or Swap It” campaign. Anyone purchasing Shamir Transitions® lenses by 31 December will have a 30-day period to assess their experience. If the adaptation does not meet their expectations, the photochromic lenses can be exchanged for equivalent clear lenses at no additional cost.
