“The optical market continued to evolve positively in 2023, with particular emphasis on the growing focus on the children’s segment, driven by the strong commitment of lens suppliers to control myopia. This is undoubtedly the most relevant topic in the sector, as it is clear that, due to the frequent use of digital devices, it is increasingly real that in the future there will be a significant increase in cases of myopia in children. In addition, the sector remains robust and has enormous potential for evolution, particularly about improving customer service. “We are currently in an extremely stimulating scenario for all those who are part of this market, explains Luís Gomes, License and Network Manager at the Optivisão Group.
He goes on to say that, in the retail area, “we face two major challenges: margin management and human resources management. The significant increase in human resources costs, due to the reduction in the supply of qualified professionals, has created growing pressure, exacerbated by the continuous increase in the number of opticians on the market. In addition, the need to offer greater discounts in order to remain competitive and secure strong partnerships requires meticulous margin management. Today, more than ever, detailed control of the business is essential, constantly optimizing operations to continue offering a quality service to all our customers.”
