Founded in September 1984 by Maria Silva and António Válega in São João da Madeira, Óptica David is celebrating four decades of dedication to the optical sector this year. To mark this special date, the brand is developing a series of actions highlighting its long history, ongoing commitment to innovation, and proximity to the community.
What initiatives do you have planned to celebrate this anniversary?
We have dynamics designed in a 360º strategy focusing on contact with the target audience at various points throughout 2024. The dynamics reinforce our commitment to innovation and showcase the history we’ve built for 40 years. In September, the month in which we officially celebrate our 40th anniversary, we will have an exclusive event with lots of new features, under the theme ‘A Legacy of 40 Years: Past, Present and Future’. After the event, we will continue to highlight this achievement and want to share it with everyone who has been part of this journey.
This and other exclusive content is available in ÓpticaPro magazine 254.
