At 49 years old, a mother of two and a graduate in Optometry, Bárbara grew up within the sector, but built her own professional path. Today she is the first woman in her family to lead the business, working side-by-side with her father in a very unique combination of tradition, closeness and modernity.
In parallel, he also assumes strategic roles at Grupotico, a structure with approximately 40 years of history and currently with 35 stores, where he is responsible for product, sales, and training areas, while maintaining a connection to clinical practice through consultations in Braga.
Throughout the conversation, topics such as the weight and responsibility of representing a family business with over a century of history, the choice of Optometry and professional path, and the challenges of working in a family business and balancing tradition with innovation were discussed, among many other subjects.
A conversation about legacy, leadership, strategic vision, and the future of optics in Portugal.
The full episode is available on YouTube and Spotify . You can also watch behind-the-scenes footage of the show on Instagram .
Support: Prats
Media Partner: ÓpticaPro
