With a career spanning marketing, retail, distribution, and large-scale operations management, André Brodheim currently leads the group’s optical business, including the Optivisão network, bringing a clear perspective on the challenges, trends, and future of the market.
This episode focuses on two central themes: regulation and market positioning. On regulation, he is direct: “When there is no law, there are no fines or enforcement.” He argues that the lack of a legal framework creates vulnerabilities in the sector and limits the ability to ensure clear rules for all stakeholders.
Regarding the low-cost segment, he offers a balanced and pragmatic view. For André, it is a perfectly legitimate positioning, a go-to-market strategy like any other, provided it is well-structured and professional. In fact, he acknowledges that there are highly organized companies operating in this segment.
He also shares a real example from the Brodheim Group, recalling the initial impact of low-cost chains entering the market and how that forced strategic adaptation.
The conclusion is clear: there is room for everyone in the market – “the sun rises for everyone”.
Full episode available on Youtube and Spotify. You can also watch behind-the-scenes content on Instagram.
Support: Prats Media Parner: ÓpticaPro
