Maxivisão Optics has been distinguished as the winner in the category “Best Optical Store – Rest of the World” at the You&Eye Global Opticians Awards. The awards ceremony took place this week in Dubai during the Vision Plus Expo, the largest optical fair in Africa, the Middle East and West Asia. The accolade marks an important milestone for the Portuguese optical sector, with Maxivisão competing against around 150 stores from various countries.
The nomination came following a direct invitation from the organisers, received in June, to take part in the competition that recognises the best optical stores worldwide. After an initial public voting phase, Maxivisão was announced four weeks ago as one of the TOP 5 finalists, prompting the team to travel to Dubai for the final verdict from the jury.
The announcement of the win was received with strong emotion by the company’s representatives, who highlighted the significance of being recognised on one of the sector’s biggest international stages. “Our pride is so great that it can barely fit in our chest,” said Vítor Martins and Ana Carvalho, emphasising how meaningful it is to see work carried out in Portugal honoured on a global platform, after having already participated in major events in Milan, Paris and London.
Maxivisão also noted that, despite having stores located in “small towns”, their impact is driven by “big people”, in a message of gratitude to the customers who have supported the brand’s growth. The company reaffirmed its commitment to continuing to offer “the best optical solutions for everyone”, dedicating the award to its community.
With this distinction, Maxivisão joins a select group of optical stores worldwide recognised for their performance, innovation and service quality, further elevating the reputation of the Portuguese optical sector on the international stage.
