Shamir: 50 Years of ‘Future-Focused’ Innovation

Another key aspect of the meeting was the attendance of Rui Motty, director of Optocentro, who highlighted “50 years of Shamir, who came to Portugal to make a difference in both the Technological and Environmental sectors”.

Rui Motty also emphasised the creation of the AASO – Associação de Apoio à Sustentabilidade da Ótica [Association of Support for Sustainability in Optics]. “Shamir is also responsible for the emergence of this Association, which brings added value to the sector. It is a privilege to be here at the 50^th anniversary of Shamir and talk about sustainability”.

The presentation of the brands newest products – ‘Metaform’ and ‘Glacier Expression’ – was made by Shahar Ben-Ari, Product and Training director at Shamir.

Read more about Shamir’s innovations in the Magazine ÓpticaPro 233.