Dolores Aveiro, ambassador of MultiOpticas, once again takes on the role of caregiver, symbolising the brand’s care for Portuguese people’s eyesight, sharing her Motherly Look.
MultiOpticas has travelled side by side with Ms. Dolores since 2020, the year in which the brand reinforced their message for the Portuguese people that “as a mother takes care of her children, MultiOpticas takes care of you”, with Ms. Dolores undertaking the role of caregiver and talking about her children, who now also take care of her. In 2021 they updated the format and shared true and genuine stories of Ms. Dolores and the influencers Rita Ferro Alvim, Catarina Raminhos, Sónia Morais Santos and Rosa Amado.
In 2022 MultiOpticas intends to show what the “Motherly Look” is: simple stories in which Portugal’s most famous Mother will support other mothers when they most need help, to look after their children, to inspire them and to give strength, always in a light, fun and inspiring tone.
And to mark the beginning of this new year, MultiOpticas launches a concept film showing several situations experienced by these mothers which will be broadcasted on several television channels as of January 18th as well as digitally.
For this launch, in addition to television, the brand made a partnership with the influencers Rita Ferro Alvim and Catarina Raminhos.
