Almost 14 years later, Hélder Amador leaves F3M Portugal to embark on a new venture at FEEDiU. The new Commercial Director and Sales Manager of FEEDiU joined the software company, which is based in Póvoa do Varzim, this September.

In this new chapter, Hélder Amador aims to take the software created by the company “to the largest number of opticians, to try to familiarize the product, because there is no other like it”. The uniqueness of the proposal created by FEEDiU makes the product “extremely innovative, a product of the future, so we have to make sure it reaches as many customers as possible”, says Hélder Amador.

Read the full interview with Hélder Amador in the magazine ÓpticaPro.