With more than 20 years’ experience in the industry, Sérgio Silva is the new vision of the ophthalmic lenses department of the DMDI Group, representing the Novacel and Leica Eyecare brands in Portuguese territory. “With vast knowledge of the market and an advocate of quality products, the expertise of Sérgio Silva and his commercial team are an asset to continue the development of this department”.
Sérgio Silva sees this mission as a challenge that sublimated his career, stating “the demands of Novacel and Leica Eyecare brands and the values they both convey, but also by the unique and unprecedented way of selectivity criteria adopted for the marketing of ophthalmic lenses Leica Eyecare”.
“Service excellence in vision care is our purpose and motivation. By teaming up with companies that guarantee us the best quality, proven from research, certified European manufacturing (100% made in France) as well as continuous development, ensures that we can transfer and share these standards with opticians who are passionate about their job”, says Elísio Marques, CEO of the DMDI Group, and, is therefore, confident in this new bond.
