If it was already important to honour those who every day provide essential services to the population, with the spread of Covid-19 throughout the world, the Essilor Prize for Excellence in Optics now makes even more sense.
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After announcing that its 2020 edition would not be held at Paris Nord Villepinte, SILMO Paris activated its plan B to address the expectation of the optical and eyewear industry and the anticipation of exhibitors and visitors hoping to reunite.
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The campaign’s objective is to make consumers aware of the hygiene and safety standards respected by the opticians associated with the National Opticians Association (ANO). Pedro Ribeiro, Rádio Comercial’s programming director and TVI’s executive programme director, is the ambassador of this initiative.
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FIBO is side by side with Portugal and the Portuguese people and has always been on the front line in the fight against Covid-19. This time, they have offered ophthalmic lenses on safety glasses, giving individual protection glasses to the firemen of Seixal. This solidarity campaign was made possible through the partnership with Óptica Maia – Institutoptico da Cruz de Pau, who donated the safety glasses.
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The Portuguese National Association of Opticians (ANO), with the Government and the Directorate-General of Health (DGS), signed a cooperation protocol for the reopening of the economy. This protocol was created thanks to the collective effort of several associations – among them the ANO -, their association leaders and the Portuguese Commerce and Services Confederation (CCP) which autonomously and responsibly produced manuals and guidelines for health and good practices in the resuming of business activity.
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