The Lekar brand entered the market in 2012 in the area of ophthalmic lens cleaning consumables. The owner of the brand, Vítor Gomes, after consolidating the business in consumables, had the boldness to create a line of glasses with his trademark.
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NovaÓptica, which has been on the market for 10 years, reopened its Riba de Ave store on February 3rd.
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The comedian was chosen to be the new face of MultiOpticas, in a communication concept that is an evolution of the brand’s proximity to the Portuguese families.
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CECOP has been in Portugal since 2003, celebrating its 15th anniversary this year. “It is an important milestone to highlight and strengthen the presence and growth in our country”.
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