At the forefront of fashion trends, Opticalia’s Brandsday, which took place on 18 and 20 September in Porto and Lisbon, unveiled the novelties for the coming season, standing out for its wealth of designs and the diversity of brands present. With a focus on customer needs and market changes, the event provided a unique experience for fashion and style lovers.
Among the main trends for the coming seasons, Joana Correia, from Opticalia’s communications and marketing department, highlights ‘discreet luxury’, elegance and simplicity. The collections feature enchanting details such as flexible temples, vibrant colours and the return of thick pasta. Clips and designs inspired by the university spirit are also in evidence, ensuring that all customers find what they want and need in these new collections.
Joana Correia highlights some of the exclusive Opticalia brands, such as Pedro del Hierro, which presents a collection of frames and sunglasses full of subtle details and touches of colour, enamelled metal details and oversized logos, bringing an air of femininity to the frames. The men’s pieces in this line balance the classic with the casual, reflecting the brand’s versatility. Victorio&Lucchino brings discreet luxury, with models inspired by the prints and colours of the brand’s textile collection.
A classic spirit with a university touch permeates the El Ganso collection, while Custo Barcelona stands out with artistic and feminine designs that convey a vibrant positivity. The Look, on the other hand, is Opticalia’s ‘most charismatic, transgressive and daring’ brand, presenting frames with very modern shapes, thick fronts and oversized/chunky temples. The Pull & Bear brand reaffirms its commitment to young people, offering proposals that reflect the tastes of the youngest.
At Opticalia, fashion and functionality go hand in hand, ensuring that each collection reflects the dynamics and desires of the modern consumer. Brandsday is not just an exhibition space, but a place where creative vision is transformed into reality, with proposals that are sure to feature in the coming seasons.
Joana Correia said that these two days of exhibitions were a valuable opportunity for Opticalia, allowing it to socialise with its members in a different way. The event was enthusiastically received, as evidenced by the positive feedback from both the partners present and the influencers who visited the showroom and fell in love with the various models: ‘We had the opportunity to spend time with the associates in a different, out-of-store environment. We shared the news, showed the new collections and caught up with each other. The feedback we received was very positive,’ she said.
