Prooptica travelled around the country and met with opticians and partners to present the latest news from its four business areas: Glasses, Lenses, Accessories and IT, Design + Architecture. We were at the Porto showroom to talk to Alexandra Fernandes, director of Prooptica’s eyewear area, who highlighted the launch of a new brand in the trendy segment, inspired by the vibrant and historic English town of Sevenoaks, in the county of Kent.
In the eyewear area, the big news was the presentation of the Sevenoaks brand, which joined Prooptica’s portfolio of brands to stand out in the Trendy segment. The brand combines irreverence, independence and authenticity to create glasses that are more than an accessory, they are an expression of personality. This unisex collection with vintage details is made up of frames and sunglasses and has been designed with premium acetates and resins which, when combined, result in an explosion of original and distinctive colours, such as browns, pastels and greens.
Alexandra Fernandes, director of the eyewear area, said that ‘having a brand like Sevenoaks in the portfolio was a necessity for Prooptica, in order to distinguish itself both for its irreverence and energy, and for its independence and refined spirit. We needed a trendy brand that would add even more strength and refinement to the segment. One that had an irreverent, independent and, at the same time, refined design.’ The director of the eyewear area believes that this ‘will certainly be a successful brand, since consumers are increasingly looking for this type of differentiating product’.
