With the Estuário de Sado as background, the stage was set for the presentation of the Sea2see brand to the Optivisão Associates. Sea2see is a brand of sustainable glasses made in Italy with recycled sea plastic, recovered thanks to the fishermen who collaborated with the Sea2see Foundation, essentially in Africa.
For António Amorim, with Sea2see “out optics will have the chance to have a part of communication connected to sustainability. This is a collection that is all around sustainable, with a different concept, but, at the same time, we had the concern to find a collection that is highly commercial”.
To Optivisão’s general manager, “each of the glasses that the people will use represents a kilo of plastic that is recovered from the seashore, and we hope that our optics join massively to this awareness, that is a very evident and constant worry in saving the world”.
The event was also an opportunity for Optivisão to show their communication strategy. Besides this partnership, that the group intends to promote throughout social media, Optivisão even plans to “launch the new website, of our associate platform and also to show an overview of what will be done for 2025 and even this year, in terms of audiovisual media”.
The event had the presence of ÓpticaPro, in an extended report that will be a part of the magazine’s next edition.
