MultiOpticas marks the start of 2024 with new ambassadors, the broadcaster and comedian Nuno Markl and the actress Inês Aires Pereira, faces of the new campaign under the motto “That’s why I go to MultiOpticas”. This new communication concept represents “the consolidation of the positioning as a leading brand in visual care, close and trustworthy, with specialized service”, assumes the multinational.
“That’s why I go to MultiOpticas” is the evolution of the “You have to go to MultiOpticas” concept launched last year, conveying more trust, proximity with a focus on the brand’s professionalism. Inês Aires Pereira and Nuno Markl play a “boosting role in Portuguese humor, strengthening the brand’s connection to a younger target and its commitment as a trusted perspective for the Portuguese, by raising public awareness of the importance of visual care”.
For Sandra Silva, Marketing Director at EssilorLuxottica Retail Iberia, “MultiOpticas continues to consolidate its commitment to Caring for the Vision of the Portuguese. This year, with two ambassadors who explain to us why they choose MultiOpticas to take care of their Vision. And we will have many more surprises throughout the year.”
In addition to the new faces, the 360º campaign kicks off with an offer of up to 30% on prescription glasses: -20% on single vision glasses and -30% on progressive glasses, present on TV, Radio, OOH, various digital platforms, social networks and in MultiOpticas stores across the country.
