MultiOpticas, an optician brand with more than 200 shops in Portugal, has just been elected for the second consecutive year as “The Best Store in Portugal” in the Opticians category of the Retailer of the Year competition, having collected the first edition of this award in 2019.
The initiative, organised by Grande Consumo for Portugal, in partnership with the market research company Q&A, presents itself as the largest European prize dedicated to the retail sector. The “Best Store” category rewards brand quality in physical and digital shops in ten European markets (Austria, Belgium, Germany, Italy, Luxembourg, Netherlands, Portugal, Russia, Sweden, Switzerland).
The competition invites consumers to evaluate shops, through six criteria such as product range, service, expertise, appearance, convenience of purchase and price. Voting took place between 3rd September and 30th October online, drawing 86,700 votes from 50,000 participants.
