MINIMA, the Eyewear Revolution for Infants and Youths
Straight from SILMO to the Portuguese Market, the collection is composed of 25 “fun and colourful” models, states CCVO .
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Category: Eyewear
Opticalia launches a new campaign with Mango
After the Pull&Bear campaign’s success, Opticalia brings up a new promotion, together with the textile giant Mango. It is a further step in its commitment to exclusive brands with international presence and recognition.
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SILMO creates the Optical Design Contest
The new contest dedicated to optical design is SILMO’s new commitment, with a concept that aims to stimulate creation and innovation and reveal the talents that will be part of the future of optics.
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Waylife and Ushindi Shoes in successful partnership
Waylife, a brand founded by Hugo Oliveira, recently invested in a partnership with Ushindi Shoes from which Waylife Sneakers were born. Presented in August, the collection “Waylife Sneakers” was a success, selling out the first edition. OpticsPro spoke with Hugo Oliveira who addressed the partnership between national brands, the success of the new product and the motivation to create new accessories.
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Prooptica Presents the Latest News with the Theme “20 years of Portuguese Fashion and Culture”
Prooptica was in Porto on the 16th and 17th of September to provide the latest news from its four business areas: eyewear, lenses, accessories, and IT, design and architecture. Highlighted this year is the theme of the exhibition, the celebration of 20 years of Portuguese Fashion and Culture.
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