Cione developed the OM brand so that audiology can flourish in the field of optics and opticians can diversify their business, generating new opportunities for growth, at their own pace.
With OM, the Cione Group has added value to its nearly 20 years of experience in bringing audiology closer to opticians. OM makes hearing accessible to all with a digital brand that is close and even casual, in the case of children, connecting with new audiences and future non-auditory patients.
“Opticians already have their facilities, their customers, and their expertise. Getting into audiology will set them apart, as well as being a great way to reinvigorate their business with an additional source of income. Therefore, I encourage all opticians to find out about OM.” stated Alejandra Yáñez, Head of Audiology at the Cione Group.
The full report is available in the Magazine ÓpticaPro 233.
