MultiOpticas presents “A Mother’s look”, with Dolores Aveiro, Embassador of the Portuguese Trusted Optics, in a format based on genuine and surprising conversations between the most famous Mother in Portugal and other Mothers, four influencers with whom she chatted: Catarina Raminhos, Rita Ferro Alvim, Rosa Amado and Sonia Morais Santos.
“A Mother’s look”, throughout the year, a platform that will bring a series of mini episode in which these five Mothers share stories, give advice, and share memories through their Mother’s eyes, it is presented as an innovative format that reinforces not only the caring DNA of the brand, but a communication that is even more involving and closer to its customers, taking the brand’s mission even further.
For Sandra Silva, Marketing & Digital Director of MultiOpticas “taking care of the Portuguese’s sight is the mission that fills MultiOpticas with pride and this year, more than ever, it is relevant to talk about care and human relations. And who better to embody and personify this theme than the most famous and loved Mother and Grandmother of Portugal: Dolores Aveiro. And when she comes together with other mothers, we are sure that this “A Mother’s look” will bring much more throughout this year.”
“A Mother’s look” was developed by MultiOpticas in collaboration with its agencies Havas Life, Havas Sports & Entertainment and Havas Media, which once again developed an integrated strategy with the brand.
From the agency’s perspective, Paulo Pinto, Executive Creative Director of Havas, said that “it was truly a team effort in which the continuity of the partnership with Dolores Aveiro took us to the greatest asset she could bring to the brand: her look as a mother. More than an advertisement, we will have several conversations between mothers”. The production oversaw Casper.
MultiOpticas belongs to the GrandVision Group, international leader of optical retail. In Portugal, it has been present for over 30 years and the group also own GrandOptical and Solaris. The company has more than 200 shops nationally, including an online store.
