Iniciating a new year, Optivisão presents four new entities that who joined the franchise network with a total of 13 new optics. “These associations come to consolidate the leadership position of the optics in the national territory, contributing to the strengthening of Optivisão’s competitive position, ”they said in a statement.
The network expansion has seen significant growth with the entry of new optics in the center and north of the country. Among which, Modelo Visual in Castro Verde; Óptica do Bolhão with two stores in Porto; Ópticas Minho in Amares, Guimarães and two stores in Braga; and Adão Oculista in Ermesinde, Foz do Douro, Gondomar, Passos Manuel, Porto and Vila Nova de Gaia.
The concern to consolidate the Optivisão optics network’s trust is based on the innovation of the brand strategy, aligned with the excellence and modernity services as a differentiating factor in visual health.
According to André Brodheim, director of Optivisão, “these new entries make the offer of the brand more comprehensive, providing the population of the various regions with a set of quality services that will enable them to care and prevent their visual health with accredited optometrists.”
The new entities join the network of approximately 250 optics, ensuring coverage throughout the national territory and the advantage of greater proximity to Optivisão customers.
