MultiOpticas launches “Olhar 20/20 ”, a 20/20 direct link which is also the universal way to designate perfect vision – the visual acuity considered normal at a distance of 20 feet (six meters). Having a 20/20 vision is seeing the same as the average human being can see clearly at a distance of 20 feet – that is, basically, having the ideal vision.
For Sandra Silva, MultiOpticas marketing director, “taking care of the vision and ensuring everyone’s access to a better vision is MultiOpticas mission. 2020 will mark another year of brand evolution, we will surprise you with several innovative actions ”.
With the aim of alerting to the importance of eye care and underlining its commitment to bring the best vision to all Portuguese, MultiOpticas will develop several actions throughout the year, including some “unlikely” screenings. This concept will be launched on TV, Radio and digital, following the actions developed.
20/20 will be a year marked by awareness for the importance of visual health, continuing to provide the best eye care, always having free consultations in their stores.
