Florence, Italy, once again hosted DaTE. From September 21 to 23, 2019, eyewear and designer enthusiasts met at Stazione Leopolda, the perfect venue for an event that has creativity, innovation and originality in its DNA. In the words of DaTE President Giovanni Vitaloni, “this fair is a dream come true, where the glasses of the future come to life.”

“DaTE is a meeting of different worlds, personalities, identities and ways of coinceiving an object with a particularly innovative design. DaTE is a source of inspiration for those who visit it, harnessing energy and ideas for their work. DaTE is cordiality and sharing. DaTE is the result of the constant work of enthusiastic people who know the optics industry, who never say ‘no’ to a challenge and who follow their dreams. ” This is how this event, that promotes eyewear brands that bet on original and avant-garde concepts, is presented.

The seventh edition of DaTE – the fourth in Florence – exceeded the expectations of the organizers. The set of 121 carefully selected exhibitors led to an increase in the number of visitors from outside Italy. And what they found during the three-day event was research and innovation, experimentation of shapes and colors, and a focus on sustainability and materials. That is a clear trip to the future of the eyewear universe.

Find out all about this event, featured at ÓpticaPro 198.