Susana Ribeiro, digital marketer & ecommerce manager
“At Novo Oculista de Loures, which is part of Olhar de Prata, content related to visual health continues to be the most valued. Publications with simple and practical tips generate great engagement and sharing. There is a clear demand for reliable and accessible information.”
In the case of Olhar de Prata optics, in addition to eye health care, there is a strong focus on content that celebrates fashion, luxury, and trends in the eyewear universe. Followers want to know which models are most desired at the moment and how glasses can be an extension of personal style. Posts with inspiring photographs, unboxing videos, and even limited edition launches awaken desire and create an emotional connection with the pieces. Both at Novo Oculista de Loures and Olhar de Prata, the content that generates the most impact is that which balances useful information with human connection.
The content that works best is the kind that informs, engages, and inspires — and that’s our focus in every post. Facebook continues to be a relevant platform for connecting brands with people — but it’s constantly evolving. These are the trends we believe will shape the future: video content, especially short and authentic videos, will continue to be a trend; local and personalized content generates more empathy and trust, as people value what is “close” to them.
Read all the testimonials on OpticaPro 266.
