The optician Alberto Oculista developed a campaign alongside his clients, with the offer until last Sunday (16th of May) of an official paid of Sporting sunglasses.
“The campaign was valid to all clients who visited the brand’s store”, revealed Angelica Dias, manager of Digital Content for the Portuguese brand.
The idea came about “following Sporting Clube de Portugal’s victory” in the championship just ended, a feat achieved after a long 19-year drought for the Lisbon club.
Thinking about the importance that this had and could have in future campaigns for Alberto Oculista, Angelica Dias confirmed that “these types of actions have a lot of relevance for our company, because it helps bring the public closer to it.”
For the manager of Digital Content of the company, this campaign “was different and a joyful way to mark this achievement of the club, rewarding our customers and fans.”
With the thought of the proximity between the company and its clients, the response of the clients to the event promoted by Alberto Oculista “was positive”. “We offered dozens of glasses”, confides Angelica Dias.
Created in 1984 in a small shop in Funchal, Alberto Oculista currently has a network of 68 physical shops distributed across mainland Portugal, the island and in Madrid (Spain).
