Opticenter reopened onJune 1st in the city of Viseu after a brief interruption. The new store is located in the heart of the city, in Largo General Humberto Delgado nº 19.
The opening of the new store counted, as usual, withthe presence of Fernando Mendes, Opticenter’s ambassador,and withmanycurious people wanting to benefit from the offer of glasses to new customers and the chance to takea “selfie” with the well-known actor andshow host. And sinceit was Children’s Day there were no shortage of gifts for the little ones.
Rui Silva, CEO of Opticenter highlights the brand’s involvement with local communities. “In the morning we already had a huge queue waiting for the arrival of Fernando Mendes and to take advantage of our offer(completeglasses for near and far distance) forthe first 100 customers. Itreflectsthe needs of people with lower incomes and that is whythis campaign makes sense, so that we can help to meet theneeds of the community in which we operate, “explains the brand leader.
“Opticenter has already been operating in Viseu for five years through a franchise and now the group has decided to open its own store in a prime location in the city. We continue our policy of fair prices and transparent communication withthe customer. The skilled shop assistantsare nativeof this city with 20 years of experience in the sector. It is very important to work with localpeoplewhenservingour customers. Trust, transparency and rigor are principlesthey can count on from this team “, he concluded.
