Primoptica, member of the Optivisao network, was present at ‘Figueira Sea’ presenting the venture “Plant this Seed”, which aims to buy and plant trees, carried out by the brands represented by the Brodheim Group. For each donation of the value of 1€, Optivisao adds another 1€ and plants a tree. The target is 250.000 trees planted by 2021.

The ‘Figueira Sea’ – Sustainable Expo Alliance, an event organized by ACIFF (Figueira da Foz Commercial and Industrial Association), in partnership with the City Council, focuses on raising awareness of the need of change and sustainability. The event brings together several companies to present the sustainable options they have implemented in their business.

In addition to this initiative, there was also the possibility to perform visual examinations through the Optivisionmobile screening unit.

Learn more about the initiative here