The 48th MIDO – the leading eyewear trade show on a global scale – got off amidst high expectations and ended exceeding them all. More than 58,000 entrances of eyewear professionals from around the world who experienced the “wonder” of an evergrowing MIDO. It filled 7 pavilions, packed with opportunities, events and innovations. The staggering increase in foreign attendees is tangible evidence of the international appeal of the event, while Italian attendance in the three‐day show remained stable, resulting in a 4.9% increase in overall attendance and +5% in the exhibit space, with a record participation of 1,305 exhibitors.
An all‐encompassing experience, the event also enjoyed massive social media success. The #MIDO2018 hashtag exceeded half a million interactions: comments, likes and shares. Social users participated in the stream of news from the show, generating an average of 100,000 ‘likes’ per day. Live stories were streamed, primarily on Instagram, from the show floor itself. A non‐stop feed of posts from the profiles of visitors, bloggers, influencers and VIPs on hand at the show streamed alongside the official @mido_exhibition profile.
