José Diogo Quintela is back. Don’t be surprised if you see him on television, it’s MultiOpticas’ new advertising campaign for 2018, which started yesterday with its iconic age campaign and the comedian as the main character.
The comedian was chosen to be the new face of MultiOpticas, in a communication concept that is an evolution of the brand’s proximity to the Portuguese families, after the “MultiOpticas Family” in 2017, which had the objective of representing the national family setting and whose protagonist was the young Diogo, accompanied by his mother and father, uncles, cousin and grandfather Jorge.
Also worth pointing out that, this year, the brand’s iconic campaign, which starts tomorrow – Discount = Age – counts on Joel Branco to play the “grandfather” who wears glasses with progressive lenses and therefore benefits from a double discount.
