Waylife, a brand founded by Hugo Oliveira, recently invested in a partnership with Ushindi Shoes from which Waylife Sneakers were born. Presented in August, the collection “Waylife Sneakers” was a success, selling out the first edition. OpticsPro spoke with Hugo Oliveira who addressed the partnership between national brands, the success of the new product and the motivation to create new accessories.<\/p>\n\n\n\n
Waylife is a Portuguese sunglasses and streetwear brand, which constantly bets on innovation, “combining design and creativity to the different styles of each one”. “Waylife: Your Way of Life. You have always seen things differently. You follow your vision. Not a path. You are what you make of your life. Not what life makes you. How you define yourself. Not how you are defined. You are an idea, a concept. A way of life. If you are not living your way, you are wasting your time. While others focus on novelty, you focus on the importance of a new perspective. Keep seeing things differently. In a unique way. Your way.<\/p>\n\n\n\n
This is how Waylife presents itself, a brand of sunglasses and urbanwear “for those who know what they want”. With a clear mission to serve the market with fashion products and “high quality” accessories, Waylife decided, this time, to invest in a collection of customised trainers, the Waylife Sneakers.<\/p>\n\n\n\n
Hugo Oliveira explains that the partnership with the Portuguese brand Ushindi Shoes was born “from a simple invitation” and after several meetings the partnership was easily agreed. “Ushindi is a national brand that has been in the footwear market for a few years and I really appreciate the quality of the trainers they produce. It was joining our creativity to Ushindi’s hand made in Portugal. The result is this…”, said the responsible.<\/p>\n\n\n\n
Fans of “casual sophistication. Waylife is a concept for those who have an elegant outlook on life and who do not follow the fashion of others” and this was one of the concepts behind the creation of the Waylife Sneakers collection, which is already a success.<\/p>\n\n\n\n