{"id":724,"date":"2021-09-29T09:14:20","date_gmt":"2021-09-29T09:14:20","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=724"},"modified":"2021-10-06T09:16:07","modified_gmt":"2021-10-06T09:16:07","slug":"prooptica-presents-the-latest-news-with-the-theme-20-years-of-portuguese-fashion-and-culture","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2021\/09\/29\/prooptica-presents-the-latest-news-with-the-theme-20-years-of-portuguese-fashion-and-culture\/","title":{"rendered":"Prooptica Presents the Latest News with the Theme &#8220;20 years of Portuguese Fashion and Culture&#8221;"},"content":{"rendered":"\n<p>Prooptica was in Porto on the 16<sup>th<\/sup> and 17<sup>th <\/sup>of September to provide the latest news from its four business areas: eyewear, lenses, accessories, and IT, design and architecture. Highlighted this year is the theme of the exhibition, the celebration of 20 years of Portuguese Fashion and Culture.<\/p>\n\n\n\n<p>The Hotel Ipanema Park in Porto (Portugal) is the venue that was chosen to host yet another one of Prooptica&#8217;s showrooms. In a controlled environment due to the pandemic still being present, the Prooptica team, which celebrates 20 years of investing in Portuguese Fashion and Culture in 2021, has reunited with its customers once again.<\/p>\n\n\n\n<p>Lu\u00eds Justino, CEO of Prooptica, mentioned that this celebration &#8220;has a huge meaning&#8221; and represents &#8220;absolute success&#8221; in a strategy that has been designed over the past 20 years. &#8220;It is a strategy that took time but, on the other hand, it is a strategy that somehow autonomises Prooptica and gives it a kind of differentiation in the market, presenting not only Portuguese Fashion for 20 years, but also closing what is our stance &#8216;Full Eyewear Concept'&#8221;.<\/p>\n\n\n\n<p>The CEO also mentioned that these events are a &#8220;unique opportunity to welcome customers outside the shop environment&#8221; and &#8220;to be able to provide them with unforgettable moments and experiences&#8221;.<\/p>\n\n\n\n<p><strong>Learn more about this showroom in an upcoming edition of \u00d3pticaPro.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prooptica was in Porto on the 16th and 17th of September to provide the latest news from its four business areas: eyewear, lenses, accessories, and IT, design and architecture. Highlighted this year is the theme of the exhibition, the celebration of 20 years of Portuguese Fashion and Culture.<\/p>\n","protected":false},"author":1,"featured_media":726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13,7,14,11,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/724"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=724"}],"version-history":[{"count":2,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/724\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/724\/revisions\/727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/726"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}