Dolores Aveiro, Portugal’s most famous mother and grandmother, is the new face of MultiOpticas, featuring the brand’s campaigns this year. A super mom, recognized for the values she inspires in her children and the way she looks at everyone.<\/p>\n\n\n\n
MultiOpticas thus reinforces its connection to the Portuguese on which the signature of the brand, \u201cOlha por mim, sempre\u201d is based with this partnership with Dolores Aveiro, which stands out for her life history. For her tenacity, authenticity and love for the family. Someone who clearly matches the brand for her caregiving role.<\/p>\n\n\n\n
Under the motto \u201cM\u00e3e de Portugal\u201d, the first campaign with the new protagonist will be presented soon and will be on television, radio and digital. Dolores Aveiro says that MultiOpticas welcomed her with open arms. \u201cI am very happy with the recognition as a Mother Who Looks for everyone. What I like to do the most!\u201d.<\/p>\n\n\n\n
Sandra Silva, MultiOpticas\u00b4s marketing director, says that \u201cthis association with Dona Dolores makes perfect sense for MultiOpticas. The mother figure is the best symbol for our mission of taking care of the Portuguese vision, in the year we declared the year of perfect vision with the Olhar 20\/20 project. And there is no mother more recognized by the Portuguese than Dolores Aveiro. We work daily to be closer to the population, both with the way we communicate and with what we do in our stores across the country. We take care of the vision, such an essential sense, and we are very close to the communities where we operate. \u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Dolores Aveiro, Portugal’s most famous mother and grandmother, is the new face of MultiOpticas, featuring the brand’s campaigns this year. A super mom, recognized for the values she inspires in her children and the way she looks at everyone.<\/p>\n","protected":false},"author":1,"featured_media":489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/488"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":2,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/488\/revisions"}],"predecessor-version":[{"id":491,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/488\/revisions\/491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/489"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}