{"id":1663,"date":"2026-06-12T11:01:26","date_gmt":"2026-06-12T11:01:26","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1663"},"modified":"2026-06-16T11:03:08","modified_gmt":"2026-06-16T11:03:08","slug":"opticapro-277","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2026\/06\/12\/opticapro-277\/","title":{"rendered":"\u00d3pticaPro 277"},"content":{"rendered":"\n<p>Our Cover Story takes us to Sert\u00e3 to meet Opticalia ABC da \u00d3ptica and its founders, Jo\u00e3o and Jane Ferreira. More than just a business success story, we find a project built on the values \u200b\u200bof proximity, ethics, and service to the community. In an increasingly competitive market, their vision reminds us that differentiation continues to stem from trust, valuing teams, and the ability to put people at the center of every decision.<\/p>\n\n\n\n<p>The theme of innovation also runs through several pages of this edition. We highlight the integration of Visionix into the Revenio group, a move that could mark a new stage in the technological evolution of the sector, reinforcing the availability of increasingly integrated solutions for visual health professionals. The modernization of the MultiOpticas network also demonstrates the growing importance of customer experience and the convergence of technology, service, and proximity.<\/p>\n\n\n\n<p>Training and scientific updating continue to play a central role in the development of the activity. The reports from the XIX Symposium of Vision Counselors, the Optivis\u00e3o Optometry Conference, and the Portuguese participation in OPTOM 2026 demonstrate a professional community increasingly committed to sharing knowledge and adopting best clinical practices.<\/p>\n\n\n\n<p>Also noteworthy is the growing importance of myopia control, a topic explored in depth in this edition through events promoted by CooperVision and the latest solutions presented to the market. Given the global increase in the prevalence of myopia, it is clear that prevention, early intervention, and therapeutic innovation will continue to be strategic priorities for the entire optical community.<\/p>\n\n\n\n<p>We cannot fail to highlight the relevance of themes that transcend commercial and clinical activity, such as sustainability, social responsibility, and the appreciation of human experience. Whether through initiatives promoted by the Vision Advisors Group, the reflection on the importance of image and optical visagism brought by Sandra Correia, or projects that bring technology and quality of life closer together, we find a common denominator: the construction of a sector that is more prepared, more humane, and more aware of its impact on society.<\/p>\n\n\n\n<p>Read the full edition of\u00a0<a href=\"https:\/\/codigopro.pt\/assinaturas\/opticapro-277-ultima-edicao\/\">\u00d3pticaPro 277<\/a>.<\/p>\n\n\n\n<p>Enjoy your reading.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpticaPro 277, which features Opticalia ABC da \u00d3ptica and its founders, Jo\u00e3o and Jane Ferreira, on its cover, is now available.<\/p>\n","protected":false},"author":5,"featured_media":1664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13],"tags":[46],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1663"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1663\/revisions"}],"predecessor-version":[{"id":1665,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1663\/revisions\/1665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}