At 49 years old, a mother of two and a graduate in Optometry, B\u00e1rbara grew up within the sector, but built her own professional path. Today she is the first woman in her family to lead the business, working side-by-side with her father in a very unique combination of tradition, closeness and modernity.<\/p>\n\n\n\n
In parallel, he also assumes strategic roles at Grupotico, a structure with approximately 40 years of history and currently with 35 stores, where he is responsible for product, sales, and training areas, while maintaining a connection to clinical practice through consultations in Braga.<\/p>\n\n\n\n
Throughout the conversation, topics such as the weight and responsibility of representing a family business with over a century of history, the choice of Optometry and professional path, and the challenges of working in a family business and balancing tradition with innovation were discussed, among many other subjects.<\/p>\n\n\n\n
A conversation about legacy, leadership, strategic vision, and the future of optics in Portugal.<\/p>\n\n\n\n
The full episode is available on YouTube<\/a> and Spotify<\/a> . You can also watch behind-the-scenes footage of the show on Instagram<\/a> .<\/em><\/p>\n\n\n\n Support:<\/strong> Prats B\u00e1rbara Cerqueira Gomes, optometrist, manager and representative of the fifth generation of one of the most emblematic optical stores in Portugal \u2013 \u00d3ptica Cerqueira Gomes, founded in Braga in 1890 and possibly the oldest still operating in the country.<\/p>\n","protected":false},"author":5,"featured_media":1661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[279],"tags":[296],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1660"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1660"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1660\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1660\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1661"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Media Partner:<\/strong> \u00d3pticaPro<\/p>\n","protected":false},"excerpt":{"rendered":"