{"id":1644,"date":"2026-04-28T16:11:26","date_gmt":"2026-04-28T16:11:26","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1644"},"modified":"2026-05-04T16:13:35","modified_gmt":"2026-05-04T16:13:35","slug":"andre-brodheim-the-belief-that-the-sun-rises-for-everyone","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2026\/04\/28\/andre-brodheim-the-belief-that-the-sun-rises-for-everyone\/","title":{"rendered":"Andr\u00e9 Brodheim: the belief that \u201cthe sun rises for everyone\u201d"},"content":{"rendered":"\n<p>With a career spanning <strong>marketing, retail, distribution, and large-scale operations management<\/strong>, Andr\u00e9 Brodheim currently leads the group\u2019s optical business, including the <strong>Optivis\u00e3o <\/strong>network, bringing a clear perspective on the challenges, trends, and future of the market.<\/p>\n\n\n\n<p>This episode focuses on two central themes:&nbsp;<strong>regulation and market positioning.<\/strong> On regulation, he is direct:&nbsp;<em>\u201cWhen there is no law, there are no fines or enforcement.\u201d<\/em>&nbsp;He argues that the lack of a legal framework creates vulnerabilities in the sector and limits the ability to ensure clear rules for all stakeholders.<\/p>\n\n\n\n<p>Regarding the <strong>low-cost<\/strong> segment, he offers a balanced and pragmatic view. For Andr\u00e9, it is a <strong>perfectly legitimate positioning<\/strong>, a go-to-market strategy like any other, provided it is well-structured and professional. In fact, he acknowledges that there are highly organized companies operating in this segment.<\/p>\n\n\n\n<p>He also shares a real example from the <strong>Brodheim Group<\/strong>, recalling the initial impact of low-cost chains entering the market and how that forced strategic adaptation.<\/p>\n\n\n\n<p>The conclusion is clear: there is room for everyone in the market \u2013 \u201cthe sun rises for everyone\u201d.<\/p>\n\n\n\n<p><em>Full episode available on <\/em><a href=\"https:\/\/youtu.be\/i8mz1_UNF8Y?si=ckJzGKqLPPA06XlZ\"><em>Youtube<\/em><\/a><em>&nbsp;and&nbsp;<a href=\"https:\/\/open.spotify.com\/episode\/76bRZGuWAXle5YvBlakzwj?si=OWIWFKXcSVm8w_vD7CKn7g\">Spotify<\/a><\/em><em>. You can also watch behind-the-scenes content on <\/em><a href=\"https:\/\/www.instagram.com\/podcast_lente_indiscreta?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Instagram<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><strong>Support:<\/strong>&nbsp;Prats&nbsp;<strong>Media Parner:<\/strong>&nbsp;\u00d3pticaPro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the latest episode of Lente Indiscreta, Andr\u00e9 Brodheim, Vice President of the Optical Division at the Brodheim Group, discusses his professional journey, the evolution of the optical sector, relationships with other visual health players, regulation, and the major strategic decisions shaping the market.<\/p>\n","protected":false},"author":5,"featured_media":1645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[279],"tags":[],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1644"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"predecessor-version":[{"id":1646,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1644\/revisions\/1646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1645"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}