The session, scheduled for 10:45 a.m., will bring together professionals recognized for their active presence in the digital world and for the way they have been able to take advantage of online platforms to gain proximity and relevance with customers.<\/p>\n\n\n\n
The debate will feature Andr\u00e9 Monteiro<\/strong> (\u00d3culos Para Todos), Eva Monteiro<\/strong> (Centro \u00d3ptico Ib\u00e9rico), Marco Bilim\u00f3ria<\/strong> (MB \u00d3ptica), Rui Cruz<\/strong> (\u00d3ptica Cruz) and Tiago Novais<\/strong> (Ad\u00e3o Oculista), moderated by Miguel Alves<\/strong>, a consultant specializing in the optical sector.<\/p>\n\n\n\n In this conversation, the guests will share strategies, experiences and challenges regarding the use of social media as a tool for communication, marketing and customer loyalty, reflecting on the real impact of digital technology on the day-to-day running of the optical sector.<\/p>\n\n\n\n The OP\u00d3TICA Summit, organized by \u00d3pticaPro magazine, will take place at the Hotel Solverde Spa & Wellness Centre in S. F\u00e9lix da Marinha (Vila Nova de Gaia) on March 21 and promises to be an essential meeting point for professionals who want to anticipate trends and strengthen their strategic vision. <\/p>\n\n\n\n