{"id":1585,"date":"2026-02-27T10:43:44","date_gmt":"2026-02-27T10:43:44","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1585"},"modified":"2026-02-27T10:43:47","modified_gmt":"2026-02-27T10:43:47","slug":"bruno-dias-from-technique-to-visagism-a-new-vision-for-optics","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2026\/02\/27\/bruno-dias-from-technique-to-visagism-a-new-vision-for-optics\/","title":{"rendered":"Bruno Dias: “From technique to visagism, a new vision for optics”"},"content":{"rendered":"\n

Bruno Dias, optical consultant and visagism specialist, was the 19th guest on the Lente Indiscreta<\/em> podcast. Born in the Azores and raised in Lisbon, Bruno Dias built his career from his first steps in the field to roles of responsibility in optical retail and industry, spanning areas such as quality control, lens adaptation, training, and connectivity. Today, he dedicates himself to consulting and training through his project focused on developing optical stores and their professionals. Bruno Dias is a professional who combines an entrepreneurial spirit, a passion for teaching, and over 25 years of experience in a field where technique and aesthetics go hand in hand.<\/p>\n\n\n\n

What is visagism and what is BD Consulting?<\/strong>
BD Consulting was born from my desire to innovate and the way I observe the optics market in Portugal. Today, when I walk into a store \u2014 regardless of its positioning \u2014 I find, in most cases, a similar pattern of service: a few frames are presented to the customer, they’re told they look good, and the sale is closed at the proposed price. But the current consumer no longer identifies with this model. Or at least, they shouldn’t. We live in an era where people invest more and more in themselves: they train more, care about their health, their image, the way they dress, and the message they convey. Self-image has become a priority. However, paradoxically, the choice of glasses \u2014 one of the most striking elements of visual identity \u2014 is still often treated superficially.<\/p>\n\n\n\n

This episode of the Lente Indiscreta<\/em> podcast features sponsorship from Prats, with \u00d3pticaPro as media partner. The full episode is available on YouTube<\/a> and Spotify<\/a>. You can also watch behind-the-scenes footage on Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bruno Dias, optical consultant and visagism specialist, was the 19th guest on the Lente Indiscreta podcast. Today, he devotes himself to consulting and training through his project focused on the development of optical practices and their professionals.<\/p>\n","protected":false},"author":1,"featured_media":1586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[279],"tags":[],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1585"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"predecessor-version":[{"id":1587,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1585\/revisions\/1587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1586"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}