{"id":1520,"date":"2025-10-03T14:15:33","date_gmt":"2025-10-03T14:15:33","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1520"},"modified":"2025-10-06T14:19:52","modified_gmt":"2025-10-06T14:19:52","slug":"antonio-alves-optics-is-my-life","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2025\/10\/03\/antonio-alves-optics-is-my-life\/","title":{"rendered":"Ant\u00f3nio Alves: \u201cOptics is my life\u201d"},"content":{"rendered":"\n<p>With over three decades dedicated to the sector, Ant\u00f3nio Alves speaks about optics with the same passion as someone who starts every day anew. For the leader of&nbsp;<a href=\"https:\/\/www.opticalia.com\/pt\">Opticalia<\/a>&nbsp;in Portugal, a brand that has already achieved over 70% awareness and has over 260 stores, the challenge is clear: &#8220;to continue to create emotion and trust in every look.&#8221;<\/p>\n\n\n\n<p><strong>Ant\u00f3nio Alves speaks passionately about optics, his fascination with people, and his entrepreneurship. What is the defining characteristic of the Opticalia project so far?<\/strong><\/p>\n\n\n\n<p>Well, why do I speak passionately about optics? Because it&#8217;s been my life since 1990. I believe we have to be passionate about what we do, about what we believe in. If we&#8217;re passionate about what we do, we don&#8217;t have to work a single day, but rather enjoy what we do. That&#8217;s what I also feel about Opticalia. If I have to speak of something distinctive, I have to mention the spirit of the group of associates we&#8217;ve assembled, the work we do daily in our stores to provide a truly distinctive and high-quality experience for our customers. Currently, we are the second best-known optics group in Portugal, and in 13 years, we&#8217;ve achieved brand awareness of over 70%. This positive figure was achieved through our communication and our positioning in fashion.<\/p>\n\n\n\n<p><strong>You can go back in time to the 90s; however, the current scenario is very different from that time&#8230;<\/strong><\/p>\n\n\n\n<p>Today I speak for Opticalia, but based on my 30 years of experience, I recognize that in recent years all players have helped to enhance the optical sector in Portugal and &#8220;put it on the map.&#8221; We have all contributed to its evolution and its current importance. Our sector is growing around 6% per year, while the global economy is growing at a rate of 2 to 3%. Optical is experiencing rapid growth, much faster than other sectors.<\/p>\n\n\n\n<p>Full interview in\u00a0<a href=\"https:\/\/www.opticapro.pt\/revista_digital\/opticapro-268\/\">\u00d3pticaPro 268<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over three decades dedicated to the sector, Ant\u00f3nio Alves speaks about optics with the same passion as someone who starts every day anew. For the leader of Opticalia in Portugal, a brand that has already achieved over 70% awareness and has over 260 stores, the challenge is clear: &#8220;to continue to create emotion and trust in every look.&#8221;<\/p>\n","protected":false},"author":5,"featured_media":1521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13],"tags":[133,61],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1520"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"predecessor-version":[{"id":1522,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1520\/revisions\/1522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1521"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}