{"id":1407,"date":"2024-09-17T13:31:00","date_gmt":"2024-09-17T13:31:00","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1407"},"modified":"2024-10-02T13:33:34","modified_gmt":"2024-10-02T13:33:34","slug":"wxw-combines-artisanal-tradition-with-innovation","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2024\/09\/17\/wxw-combines-artisanal-tradition-with-innovation\/","title":{"rendered":"WxW combines artisanal tradition with innovation"},"content":{"rendered":"\n<p>Lu\u00eds Moreia is an industrial engineer and eyewear designer. Born into a family of opticians and passionate about fashion and music from an early age, he decided to venture into the preservation of Portuguese craftsmanship and created Winner Against Winner (WxW), a handmade eyewear brand, a year ago.<\/p>\n\n\n\n<p>Lu\u00eds says that the brand was born out of \u201cthe desire to combine traditional craftsmanship with innovation in eyewear design. After learning and working in various companies in the sector, I realised that there was an opportunity to create a brand that combined quality, authenticity and modern design. I decided to found WxW about a year ago, with the aim of offering glasses that stand out for their excellence and authenticity, while preserving the value of Portuguese craftsmanship.\u201d<\/p>\n\n\n\n<p>The brand&#8217;s aim is to \u2018create products that not only fulfil customers\u2019 needs, but also become part of their identity and personal style\u2019.<\/p>\n\n\n\n<p><strong>Find out more about this new brand in \u00d3pticaPro magazine 256.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lu\u00eds Moreia is an industrial engineer and eyewear designer. Born into a family of opticians and passionate about fashion and music from an early age, he decided to venture into the preservation of Portuguese craftsmanship and created Winner Against Winner (WxW), a handmade eyewear brand, a year ago.<\/p>\n","protected":false},"author":5,"featured_media":1408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1407"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1407"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1407\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1407\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1408"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}