{"id":128,"date":"2018-03-05T11:12:53","date_gmt":"2018-03-05T11:12:53","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=128"},"modified":"2018-06-11T11:01:21","modified_gmt":"2018-06-11T11:01:21","slug":"48th-mido-breaks-all-its-own-records","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2018\/03\/05\/48th-mido-breaks-all-its-own-records\/","title":{"rendered":"48th MIDO breaks all its own records"},"content":{"rendered":"<p>The 48th <a href=\"http:\/\/www.mido.com\">MIDO<\/a> \u2013 the leading eyewear trade show on a global scale\u00a0\u2013 got off amidst high expectations and ended exceeding them all. More than 58,000 entrances\u00a0of eyewear professionals from around the world who experienced the \u201cwonder\u201d of an evergrowing\u00a0MIDO. It filled 7 pavilions, packed with opportunities, events and innovations. The\u00a0staggering increase in foreign attendees is tangible evidence of the international appeal of the\u00a0event, while Italian attendance in the three\u2010day show remained stable, resulting in a 4.9%\u00a0increase in overall attendance and +5% in the exhibit space, with a record participation of\u00a01,305 exhibitors.<\/p>\n<p>An all\u2010encompassing experience, the event also enjoyed massive social media success. The\u00a0#MIDO2018 hashtag exceeded half a million interactions: comments, likes and shares. Social\u00a0users participated in the stream of news from the show, generating an average of 100,000\u00a0\u2018likes\u2019 per day. Live stories were streamed, primarily on Instagram, from the show floor itself.\u00a0A non\u2010stop feed of posts from the profiles of visitors, bloggers, influencers and VIPs on hand\u00a0at the show streamed alongside the official @mido_exhibition profile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 48th MIDO \u2013 the leading eyewear trade show on a global scale\u00a0\u2013 got off amidst high expectations and ended exceeding them all. More than 58,000 entrances\u00a0of eyewear professionals from around the world who experienced the \u201cwonder\u201d of an evergrowing\u00a0MIDO.<\/p>\n","protected":false},"author":1,"featured_media":129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/128"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":130,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/128\/revisions\/130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/129"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}