{"id":1217,"date":"2024-05-14T09:38:32","date_gmt":"2024-05-14T09:38:32","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1217"},"modified":"2024-05-17T09:42:05","modified_gmt":"2024-05-17T09:42:05","slug":"ano-launches-national-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2024\/05\/14\/ano-launches-national-advertising-campaign\/","title":{"rendered":"ANO launches national advertising campaign"},"content":{"rendered":"\n<p>With the motto \u201cThe importance of a reliable optician can be seen in your eyes\u201d, this campaign aims to focus on the specialized work that ANO Associated Opticians \u2013 now under the \u00d3pt &#8211; \u00d3pticos Portugueses brand \u2013 offer consumers on a daily basis.<\/p>\n\n\n\n<p>All the images in the campaign show blurred spectacle wearers, pointing to the importance of choosing an Optician and consulting an eye specialist at an ANO Associated Optic.<\/p>\n\n\n\n<p>To reinforce the impact of this campaign, ANO will be sending out identification stamps to Associated establishments for them to display in store windows, counters or other areas.<\/p>\n\n\n\n<p><em>Images: ANO<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"707\" height=\"531\" data-id=\"1218\"  src=\"https:\/\/www.opticapro.pt\/en\/wp-content\/uploads\/2024\/05\/ANO.png\" alt=\"\" class=\"wp-image-1218\" srcset=\"https:\/\/www.opticapro.pt\/en\/wp-content\/uploads\/2024\/05\/ANO.png 707w, https:\/\/www.opticapro.pt\/en\/wp-content\/uploads\/2024\/05\/ANO-300x225.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The National Association of Opticians (ANO) will launch, during the month of May, the communication campaign for the new brand \u00d3PT \u2013 \u00d3pticos Portugueses to communicate with the end consumer.<\/p>\n","protected":false},"author":5,"featured_media":1219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13],"tags":[162,161],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1217"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"predecessor-version":[{"id":1220,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1217\/revisions\/1220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1219"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}