{"id":1167,"date":"2024-01-18T15:52:27","date_gmt":"2024-01-18T15:52:27","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1167"},"modified":"2024-01-19T15:54:50","modified_gmt":"2024-01-19T15:54:50","slug":"multiopticas-marks-2024-with-new-ambassadors","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2024\/01\/18\/multiopticas-marks-2024-with-new-ambassadors\/","title":{"rendered":"MultiOpticas marks 2024 with new ambassadors"},"content":{"rendered":"\n<p>MultiOpticas marks the start of 2024 with new ambassadors, the broadcaster and comedian Nuno Markl and the actress In\u00eas Aires Pereira, faces of the new campaign under the motto \u201cThat&#8217;s why I go to MultiOpticas\u201d. This new communication concept represents \u201cthe consolidation of the positioning as a leading brand in visual care, close and trustworthy, with specialized service\u201d, assumes the multinational.<\/p>\n\n\n\n<p>\u201cThat\u2019s why I go to MultiOpticas\u201d is the evolution of the \u201cYou have to go to MultiOpticas\u201d concept launched last year, conveying more trust, proximity with a focus on the brand\u2019s professionalism. In\u00eas Aires Pereira and Nuno Markl play a \u201cboosting role in Portuguese humor, strengthening the brand\u2019s connection to a younger target and its commitment as a trusted perspective for the Portuguese, by raising public awareness of the importance of visual care\u201d.<\/p>\n\n\n\n<p>For Sandra Silva, Marketing Director at EssilorLuxottica Retail Iberia, \u201cMultiOpticas continues to consolidate its commitment to Caring for the Vision of the Portuguese. This year, with two ambassadors who explain to us why they choose MultiOpticas to take care of their Vision. And we will have many more surprises throughout the year.\u201d<\/p>\n\n\n\n<p>In addition to the new faces, the 360\u00ba campaign kicks off with an offer of up to 30% on prescription glasses: -20% on single vision glasses and -30% on progressive glasses, present on TV, Radio, OOH, various digital platforms, social networks and in MultiOpticas stores across the country.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"At\u00e9 -30% em \u00d3culos Graduados | MultiOpticas\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/6yOE-Lkn1ic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Credits: MultiOpticas\/Youtube<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>his new communication concept represents \u201cthe consolidation of the positioning as a leading brand in visual care, close and trustworthy, with specialized service\u201d, assumes the multinational.<\/p>\n","protected":false},"author":5,"featured_media":1168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13],"tags":[144,143,20],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1167"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1167"}],"version-history":[{"count":1,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1167\/revisions"}],"predecessor-version":[{"id":1169,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1167\/revisions\/1169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1168"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}