{"id":1087,"date":"2023-08-04T21:00:00","date_gmt":"2023-08-04T21:00:00","guid":{"rendered":"https:\/\/www.opticapro.pt\/en\/?p=1087"},"modified":"2023-08-24T14:47:44","modified_gmt":"2023-08-24T14:47:44","slug":"meller-specs-mellers-exclusive-collection-for-opticians","status":"publish","type":"post","link":"https:\/\/www.opticapro.pt\/en\/2023\/08\/04\/meller-specs-mellers-exclusive-collection-for-opticians\/","title":{"rendered":"Meller Specs: Meller’s Exclusive Collection for Opticians"},"content":{"rendered":"\n

On the 17th<\/sup> of July 2023, Meller exhibited its Meller Specs Collection at Casa Rius in Barcelona, which will be on sale in opticians for the first time. The event brought together important suppliers and distributors from the optical sectors in Portugal, Spain, France, Italy, Greece and Croatia, as well as media representatives from: \u00d3pticapro, Eyeline, Eyebizz, Lookvision, Vedere, 20\/20 Latam, La Vanguardia and Barcelona Fashion Press.<\/p>\n\n\n\n

The launch of the Meller Specs Collection began with an introduction to the Meller brand by one of its founding partners, Marco Grandi, and its creative director, Carles Mart\u00ednez. Journalists and attendees had the opportunity to visit the company’s facilities, learn about its dynamics and observe the daily routine of its 25 employees.<\/p>\n\n\n\n

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The Collection: Volume I \u2013 “The Eye”<\/strong><\/p>\n\n\n\n

The new Meller Specs eyewear collection is “an ode to the evolution of human beings, focusing on how glasses have been a useful tool in the history of technology”. It is aimed at Meller\u2019s typical target audience, young people between the ages of 18 – 34, “who want to make an informed purchase of a product with an excellent quality-to-price ratio, whilst also appreciating the brand’s edgy, innovative and provocative advertising”, explain the managers.<\/p>\n\n\n\n

The first piece in the Meller Specs Collection is called Volume I: “The Eye”.<\/p>\n\n\n\n

Each piece uses the word \u2018eye\u2019 in different languages as \u201ca tribute to each of the languages that have served as the best tool of communication between civilisations throughout the history of mankind\u201d, state the managing partners.<\/p>\n\n\n\n

The collection boasts 25 regular designs and 14 styles of sunglasses, which, when combined with the different colours, make up a total of more than 150 pieces. The collection has a “very elegant and vintage style, with timeless designs”.<\/p>\n\n\n\n

Throughout the event, attendees were offered gift bags and sales kits, as well as all the point of sale material that the brand provides its opticians: a display case made up of cubes; several magazines; stickers and a plaque embossing the logo as a distinctive element of the brand. Orders for the collection can be placed via the website: mellerspecs.com<\/em>, and will be available from the 1st<\/sup> of September.<\/p>\n\n\n\n

The company has more than 30 international suppliers and distributors interested in the Meller Specs Collection, the processes being headed by Commercial Director, Mario Torre. Anticipating the huge success of its first line, the brand aims to present the second Meller Specs Collection in January 2024.<\/p>\n\n\n\n

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On the 17th of July 2023, Meller exhibited its Meller Specs Collection at Casa Rius in Barcelona, which will be on sale in opticians for the first time. The event brought together important suppliers and distributors from the optical sectors in Portugal, Spain, France, Italy, Greece and Croatia, as well as media representatives from: \u00d3pticapro, Eyeline, Eyebizz, Lookvision, Vedere, 20\/20 Latam, La Vanguardia and Barcelona Fashion Press.<\/p>\n","protected":false},"author":5,"featured_media":1089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1087"}],"collection":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":2,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1087\/revisions"}],"predecessor-version":[{"id":1096,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/posts\/1087\/revisions\/1096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media\/1089"}],"wp:attachment":[{"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/categories?post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opticapro.pt\/en\/wp-json\/wp\/v2\/tags?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}